Build Lab
Build your idea
with AI tools and real guidance
You don't need to become a developer to build a product. I'll give you the structure, tools, and direction to go from idea to working prototype using AI · in weeks, not months.
The gap
AI tools have made building accessible to everyone. But accessible doesn't mean easy. You can get ChatGPT to write code · but you can't get it to make architectural decisions, choose the right tools, or tell you when you're building the wrong thing. That's where most people get stuck.
What this is
Structured, not open-ended
This isn't mentorship where we chat about ideas. You'll follow a clear process: define, design, build, test. Each session has a goal and a deliverable.
Guided, not done-for-you
I won't build it for you · I'll show you how to build it yourself. You'll use AI tools (Cursor, Claude, v0, Bolt) with my direction on what to build and how to think about it.
Practical, not theoretical
You'll finish with something real · a working prototype, a deployed site, an automated workflow. Not a pitch deck.
How it works
Define
Week 1
We map your idea into something buildable. What's the core thing? What tools will you use? What does "done" look like?
Design
Week 2
I give you a structure · pages, flows, data. You start building with AI tools. I review and redirect.
Build
Weeks 3–4
You build. We meet weekly. I review your progress, catch mistakes before they compound, and push you toward launch.
Ship
Week 5
Final review. We clean up, deploy, and you have a working thing in the world. Plus the knowledge to keep building.
What people build
Client portal
A login-protected dashboard for your consulting clients
Internal tool
Replace 3 spreadsheets with one app your team actually uses
Landing page + waitlist
Validate your startup idea before writing a single line yourself
Automated workflow
A system that saves you 10+ hours per week on manual work
Content site with CMS
A blog, portfolio, or knowledge base you can edit yourself
Investor prototype
A working demo to show investors before hiring engineers
Investment
Single Sprint
€500
5 weeks. Weekly 45-min sessions + async support. You bring the idea, I bring the structure.
Sprint + Ship
€800
5-week sprint + 2 extra weeks of async support to polish, deploy, and launch. Includes deployment setup.
Both include: tool recommendations and setup guidance, architecture direction, weekly progress reviews, and async feedback between sessions.
Best for
- +Non-technical founders with a product idea
- +Operators who want to prototype before hiring engineers
- +Consultants wanting to build their own tools
- +Designers who want to go beyond mockups
- +Anyone stuck between "AI can do this" and "I can't make it work"
Not the right fit if
- –Developers (you don't need this · try consulting)
- –People who want someone else to build it (try Website Builder)
- –Enterprise teams (that's consulting)
- –People looking for a coding course (this isn't one)
FAQ
Do I need to know how to code?
No. That's the whole point. You'll use AI tools to write code, and I'll guide you on what to tell them.
What AI tools will I use?
Depends on what you're building. Typically Cursor, Claude, v0, or Bolt for code generation. Sanity or simple backends for data. I'll recommend the right stack for your project.
What if my idea is too big for 5 weeks?
We'll scope it down in week 1. The goal is a working prototype, not a finished product. Ship something real, then iterate.
Is this a course?
No. There are no recorded lessons. This is 1:1 guided building with a real project. You learn by doing, with expert direction.
What happens after the sprint?
You have a working prototype and the knowledge to keep building. If you need ongoing support, we can discuss a consulting engagement.
Ready to build?
Tell me about your idea. If it's a good fit for Build Lab, we'll start within a week.
Apply for Build Lab30-minute intro call. No commitment.